Matthew McNerney

Matthew McNerney
New York City

SEGD Global Design Awards

City Explorer at Hassenfeld Children's Hospital
City Explorer at Hassenfeld Children's Hospital

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Experience disruption at 2017 SEGD Xlab
Articles referencing Matthew McNerney: What Does Disruption Mean to You?

Matthew McNerney is an award-winning experience designer and brand strategist whose work has been recognized by the Art Directors Club (ADC), the Society for Experiential Graphic Design (SEGD) and the Industrial Designers Society of America (IDSA), among others. As Director of Design at Potion, he has led projects for the new ArtLens Gallery in the Cleveland Museum of Art, NYU Langone Medical Center, The Phillip and Patricia Frost Museum of Science and the food startup Innit.

Prior to joining Potion, Matthew McNerney worked for over 14 years as an experience designer at Ralph Appelbaum Associates, developing immersive environments internationally which fostered learning through play, storytelling, and community engagement. He has developed brand experiences, retail environments, marketing campaigns, websites and linear media focused on transforming institutions’ casual visitors into passionate ambassadors.

Matthew’s previous projects include The LEGO House (Billund, Denmark); the design of the Russian Jewish Museum and Tolerance Center (Moscow); the art direction of the New York Football Giants Legacy Club (Meadowlands, NJ); and the experience design of the NASCAR Hall of Fame (Charlotte, NC), where visitors are able to follow the complete journey of building a race car from its construction to its final championship competition. For the Newseum (Washington, DC), Matthew developed a nimble design infrastructure which permitted the museum’s content to change as quickly as the news itself. For the William J. Clinton Presidential Library (Little Rock, Arkansas), Matthew developed the graphics for the Library’s permanent exhibits, documenting the eight years of unprecedented growth and prosperity for the United States of America.

Matthew McNerney’s projects are rooted in a deep respect for content. Rather than a set of aesthetic choices—color, materials, typefaces—Matthew looks at projects from a holistic view: How do staff members greet visitors? What’s the guest’s experience after their visit? How can seasonal programming change or preserve an institution’s voice? Honoring these nuances result in strategic solutions that are site- and client-specific.

In addition, Matthew cannot separate his commitment to community-building from his projects; with fewer and fewer forums and third spaces in the world, it is important for him to develop warm, inviting spaces for people to reflect and discover together. This commitment informs how his designs are approachable for diverse groups: families, millennials, scholars, and tourists; everyone is able to find their own private story within a larger public experience. These efforts are rooted in metrics to ensure success. His projects involve thorough testing and prototyping, and they are measured against established learning benchmarks to ensure that visitors can succeed and thrive within his experiences. Matthew brings a voracious curiosity to all of his designs. Experience with subjects as broad as neuroscience, semiotics, theatre, cooking, ceramics, billiards, magic, theology, and aerial arts (trapeze) inform his approach.

Matthew McNerney has been published in Logo Lounge, where his work received the Critic’s Choice; Logo a Lot, by BNN Publishers, and the book Guide to Graphic Design by Scott Santoro (Pearson, 2013). He is an award-winning playwright (New York International Fringe Festival 2015) and is a frequent keynote speaker and guest lecturer at Pratt Institute (his alma mater), Seton Hall University, the Mayo Clinic and the International Interior Design Association, as well as national design conferences.

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