Matt Schmitt founded Reflect in 2001 with the purpose of providing businesses with solutions to power in-store digital media networks. Reflect's software and services enable large, geographically dispersed organizations to share and disperse rich media content over distributed corporate networks. In his role as president, Schmitt leads the company's efforts in its mission to empower consumer-facing companies, positively impacting sales and brand equity through the strategic use of in-store digital media solutions. 

Schmitt believes a brand’s story is shaped by each customer’s in-store shopping experience, and the right digital media strategy can significantly impact that experience, generating sales lift and deepening brand connection. By providing the tools to control the digital message from the moment customers walk through the door, Reflect contributes to its clients’ merchandising success at each location.

Prior to founding Reflect, Schmitt created and managed the emerging technologies group for Yahoo! Inc., where he worked with business units to develop and deploy rich media solutions to Yahoo! properties. Schmitt also managed several groups at broadcast.com, the pioneering webcasting company which had a successful IPO and was subsequently acquired by Yahoo! Inc. in 1999.

Matt Schmitt is also an active member and committee chair of the Digital Screenmedia Association.

Connect with Matt Schmitt on Linkedin

See Matt Schmitt's work at Reflect