Marketing TIP

When The Israel Project (TIP) transformed itself into a high-tech, state-of-the-art provider of Middle East news, it turned to Beth Singer Design (Arlington, Va.) to create a suite of integrated marketing materials to launch the firebrand. The new TIP is now a household name for providing the most accurate and in-depth news and information on fast-breaking developments in the Middle East.

The firm laid out TIP’s entire organization and operations in an easy-to-understand content, photo, and infographic-rich report. They also created these photo- and graphic-rich leave behinds on TIP’s three big services to spotlight each service’s key features and effectiveness. A promotional postcard for TIP’s leadership mission to Israel conveys the key message—that TIP delivers a more well-rounded picture of the Middle East than any other news provider.

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