MACtac (Stow, Ohio) provided the films used to create promotional graphics for a recent event for Kyrie Irving at the Quicken Loans Arena, home of the Cleveland Cavaliers.
Quicken Loans Arena and The Cleveland Cavaliers hosted an exclusive event to allow Kyrie Irving fans to purchase Irving’s first signature shoe before it hit retail shelves. In preparation, Central Graphics Group was commissioned to create high-impact floor and window graphics to get fans excited about the event. Cleveland's cold temperatures and the arena's high-traffic volume areas required a durable product that could also be easily removed the next day.
Central Graphics Group chose MACtac Rebel films with PERMACOLOR LUV matte finish for next-day removal and Imagin StreetRAP with PERMACOLOR PermaFlex overlaminate for adhering to concrete and providing slip-resistance, says Jeff Loofboro, managing director.