In an ongoing partnership begun in 2005, MACtac (Stow, Ohio) teamed with nonprofit Portraits of Hope to help motivate hospitalized and disadvantaged children through public art works with creative therapy. After visiting 170 New York City laundromats as potential sites for laundromat beautifications and makeovers, Portraits of Hope narrowed it down to a selected six locations in the South Bronx and upper Manhattan. MACtac donated 10 rolls of IMAGin® JT5529BFD bubble-free adhesive vinyl.
The project culminated in a four-month exhibition beginning on May 16, with the official unveiling of the local laundromats and a surprise concert. The bright and colorful artwork is scheduled to run through the end of summer but is anticipated to stay up much longer, as determined by the participating laundromats.
Founded in 1995 by Ed and Bernie Massey, Portraits of Hope is a nonprofit program dedicated to improving the human condition through arts. The program develops creative national and international art projects that merge the production of dynamic public art works with creative therapy. Portraits of Hope is aimed at brightening and enriching the lives of children and adults who may be coping with adversity, hardship, emotional or physical trauma, or serious illness.