Luke Cline is the Founder and Creative Director at Relative Scale, a creative agency that partners with forward-thinking brands and institutions to create bespoke digital products and experiences. Luke collaborates with clients, partners, and project team members to conceptualize, design, and deliver custom multimedia solutions for interpretive exhibits and other unique environments.
For over 20 years Luke has worked with talented individuals to produce content for a variety of genres and spaces, including museums and cultural institutions, higher education buildings, sports arenas, hospitals, retail stores, and corporate lobbies.
Throughout each engagement Luke maintains a singular focus on helping the client share a unique story with their audience. As Creative Director, he listens to the needs of clients and stakeholders and leads the Relative Scale team in its creative process, which includes:
• Experience strategy and content discovery
• UX design and prototyping
• UI design and application development
• Testing, QA and final project delivery
The Relative Scale team is driven by its passion for developing positive, transparent, and productive relationships with clients. The studio works to deliver elegant and sustainable media for unique AV configurations and systems, including:
• Interactive walls
• Motion-sensing walls
• Touch tables and kiosks
• Single- and multi-screen videos
• Augmented reality experiences
Originally founded as LKC Creative in 2010, the studio rebranded as Relative Scale in 2018. Prior to LKC Creative and Relative Scale, Luke served as a Project Producer at Cortina Productions, and Producer and Associate Producer at Cronkite-Ward.
Luke holds an MBA from Duke University and a BA in Communication and Journalism from Wake Forest University.
See his work at Relative Scale.