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Lucy Richards is the SEGD Edinburgh Chapter Chair.
In 2004 StudioLR was founded with the guiding principle that graphic design can make a real difference – it can alter behaviour, stir emotion, provoke thought, provide reassurance and stimulate a response.
StudioLR devises engaging and distinctive design schemes tailored to an organisation’s function and character, and is well known for its sophisticated and playful use of colour, and its clever, restrained deployment of language.
Lucy Richards works best with clients that challenge her with projects which require a thorough design process of research, strategy, concept development and implementation. StudioLR enjoys s that allows them to think freely and challenge convention: “What if . . . ?”
Lucy has a depth of experience in the areas of Branding, Corporate Communications, Destination Marketing and Environmental Graphic Design (integrated communication design in the built environment).
Lucy has a particular interest in bringing fresh, relevant design ideas to healthcare and education environments. Lucy Richards is Chapter Chair for SEGD Edinburgh, a member of Creative Scotland Design Services Reference Group and has a business interest the BAFTA award-winning social networking website Blipfoto.