The Foundation for Economic Education (FEE) was founded in New York City in 1946 as a national “think tank” focused on free-market economic policies and principles. In late 2014, FEE sought to establish a new permanent home in Atlanta, Georgia. The 4,500 square-foot space had to both reflect the youthfulness of FEE’s young staff as well as its new mission to teach high school and college students the basics of economics and the principles of a free society.
Upon entry, a large FEE logo appears on a glass pane that permits visibility through the space. The flow directs staff and visitors past the James M. Rodney Wall of Ethical Entrepreneurship, which honors substantial FEE investors over the organization’s 70-year history. Atlanta-based artist John Hartwell created “low-poly” portraits of both the investors and many of FEE’s intellectual heroes, including John Locke and Adam Smith. Graphic art throughout the space was printed and applied by Parallax Digital as single pieces of digital output.
A large, open cafe area with modern furniture and a bar with stools is the first large area, featuring a chalkboard pillar onto which inspiring quotations are written in bright colors. The large word “Liberty” on the southern wall adds color and character, as do framed covers of FEE’s magazines with artwork designed by Hello Waldo. Custom pencil-clad pendant lighting over standup tables compliments the large digital artwork of a pencil, harkening back to the famous essay “I, Pencil” by FEE’s founder Leonard E. Read.
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