The beauty of Libya’s Mediterranean coast rivals that of Italy and Spain, presenting a business opportunity for hospitality and tourism. As part of promising growth in the aftermath of recent political turmoil, Lorenc+Yoo Design has been hired to develop a comprehensive wayfinding signage program for The Waterfront resort. The 100-acre Waterfront will be a dynamic, mixed-use community with a 300-room Hilton hotel, villas, apartments, and retail center.

As always with a project of this scale, the challenge for Lorenc+Yoo Design was to design a unified system for navigation via foot and by car.

Seoul-based Junglim Architects retained Lorenc+Yoo Design to develop a wayfinding strategy for the entire resort, a unified color palette for the entire campus, and a dramatic and clear gateway entry to signal its unique and luxury qualities—all within the design vernacular of Arabic-style architecture. Wayfinding in the Middle East is a relatively new concept, with few streets having names. This presented an opportunity to import brand new wayfinding logic into what is expected to become an international oasis.

The Waterfront is being developed by Doha-based Qatari Diar and is expected to be completed in 2015.