When planning a renovation of the existing Wind Creek Casino in Montgomery, Alabama, the ownership teamed with the BB King Club in Memphis to add an exciting entertainment venue based on legendary blues musician BB King. Lorenc+Yoo Design was retained to assist in bringing creating a one-of-a-kind experience that would draw customers from across the region.

Although Lorenc+Yoo Design designed two of the past Wind Creek Casino projects, the firm approached this project in a completely fresh light–down to the restroom signs.

Lorenc+Yoo Design teamed with Dale & Partners to merge architecture and interior design with vintage-inspired signage, large hand-painted murals, marquee signs and even old time incandescent and neon lighting.

The innovative combination resulted in an experience rarely seen outside of Las Vegas. The richness of the architecture and interior design was complemented by the thematic graphics of the streetscape signage to mimic Beale Street in Memphis, where the BB King Club originated. The design references many of the other touches designed by Lorenc+Yoo Design for the casino.

With vision and effective execution, Wind Creek Casino went from a gaming-only venue to a nightclub destination honoring the legendary BB King in Montgomery, Alabama.