From Log Town to Innovation Hub: 2016 SEGD Conference: Experience Seattle is June 9-11

Seattle—From its humble beginnings as a lumber town to its boom-and-bust days of Klondike gold, ship and airplane building, grunge rock and tech start-ups, Seattle has matured into a sophisticated urban center rich with design, technology and innovation.

The 2016 SEGD Conference: Experience Seattlewill gather here June 9-11 to experience this living laboratory of placemaking and experiential design, from its Olmsted-designed park system to the high-tech interactive experience atop the iconic Space Needle.

Local firms including Microsoft, Boeing, NBBJ, the Miller Hull Partnership, Belle & Wissell, Blink, Electric Coffin and ForeSeer will share their city and give the SEGD community a glimpse of urban placemaking, Seattle style.

The annual SEGD Conference is THE gathering place for the experiential graphic design community—experiential and environmental graphic designers, architects, landscape architects, interaction designers, branding and strategy experts, technology integrators, fabricators, makers and clients involved in shaping place and experience. In Seattle, the community will explore topics ranging from media-centric placemaking to design thinking and from public art to waterfront development.

“Seattle is no stranger to design and design innovation and we’re excited to bring the 2016 SEGD Conference to this city that has had such a stake in shaping the definition of urban place,” says Clive Roux, CEO of SEGD.

“We always choose conference host cities with a strong legacy of communication design, art and placemaking in the built environment, and Seattle is a shining example,” he continues. “It’s here, at the SEGD Conference, where experiential graphic designers gather to inspire one another, share best practices, and envision the future together. We think Seattle will be an amazing inspiration for our community.”

The SEGD Conference is the only annual conference designed for creatives working in experiential graphic design. Headquartered at the Seattle Westin, the three-day educational event is designed to inspire, with a combination of practical, hands-on workshops (including SEGD’s Experiential Learning for Practice series and Design Improv), the Young Designers’ Summit, social and networking events and blue-sky sessions with top design thought leaders.  

This year’s general sessions will include:

  • From Log-Town to Tech-Town with Leonard Garfield, Museum of History and Industry
  • Epic Landscapes: Redefining the Waterfront  with David Miller, Miller Hull
  • Shaping Public Space with Art with Sam Stubblefield, NBBJ
  • Crafting Retail Experiences with Patrick “Duffy” De Armas and Taylor Reed, Electric Coffin
  • The Experiential Lab with James Tichenor and Joshua Walton, Microsoft
  • Innovating for People: Making Experiences Human Again with Andrea Weatherhead, Weatherhead Experience Design; Kelly Franznick, Blink; and Luly Yang, Luly Yang Couture
  • From Products to Experiences: A Legacy of Innovation with PJ Wilcynski, Boeing

SEGD’s Experiential Learning for Practice series features sessions designed to provide insights into practice building. These workshops including Managing the Media-Centric Project (with Gabe Kean, Belle & Wissell, Co.,); Redefining the User Experience with Brand and Wayfinding (with Eric Levine, Gensler); and  Negotiating Your Worth (with Ted Leonhardt, Design Leadership Consultant and Strategist).

The popular Design Improv session—a charrette designed to induce laughter and outside-the-box thinking and making—will be expanded into two sessions this year. In addition to the original format, Design Improv(e): Give Back will give attendees a chance to help design signage and wayfinding for local non-profit Historic Seattle. Design Improv(e) will be led by Noah Jeppson, Boeing.  

Design Thinking Bootcamp (led by Nils Wiberg of the Icelandic interaction design firm Gagarin) is a new addition to the SEGD Conference. The premiere edition of the session will focus on design thinking for cities.

The SEGD Conference also provides numerous social and networking opportunities during the three-day event, including the official conference kick-off President’s Reception on Thursday, June 9, and a Seattle SEGD chapter bash on June 10.

The conference will be preceded June 8 by the one-day SEGD Academic & Research Summit. During the Summit, design educators, researchers, students and practitioners gather to hear presentations from original peer-reviewed design and user research related to Experiential Graphic Design. The SEGD Board of Directors will also meet on June 8.

Another signature element of the SEGD Conference, local tours will get attendees out of the conference room and into the city to focus on recent high-profile experiential design projects. The tours on June 9 will include a young designers’ studio tour, the Washington State Convention Center, South Lake Union, the Waterfront, Capitol Hill and Pioneer Square. A slate of Premium (additional-cost) tours will also be available.

On Friday, June 10, SEGD’s industry partners—including fabricators, makers and material and service providers—will be showcased at the all-day NEXPO event.

“NEXPO is considered the heart of the conference for a reason,” says Justin Molloy, SEGD’s Director of Education and curator of the SEGD Conference. “It’s the innovation engine of Experiential Graphic Design, showcasing new tools, products, project and processes for connecting people to place.”

The conference will conclude Saturday, June 11, with the SEGD Global Design AwardsCelebration, announcing winners of SEGD’s annual competition recognizing excellence in experiential graphic design.

The conference will be headquartered at the Westin Seattle, 1900 5th Ave.

For additional conference program information or to register, visit the SEGD website.

For information about exhibiting at NEXPO or becoming an SEGD Industry Partner, contact Kristin Bennani, [email protected].

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