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Liz Ruff is happily retired – or as she prefers to call it, “Rewired”, in the Greater Philadelphia area.
Liz Ruff began her career working for Hewlett-Packard after graduating from Penn State University in 1979 with a BSEE in Electrical Engineering. In her 11 years at Hewlett-Packard she worked as a Field Engineer, where she participated in new product/new marketplace launch of complex new-technology strategic product. Ruff’s second position at Hewlett-Packard was Field Marketing Manager where she developed and implemented a targeted marketing program for the Eastern Region Instrumentation Group. Her final position at Hewlett-Packard was the District Sales Manager where she was responsible for $12M of business annually of Hewlett-Packard’s line of high-tech engineering test equipment, senior level executive communication, and customer satisfaction resolution and budget accountability.
Liz Ruff continued her career as a Marketing Director, Account Liaison, and Project Manager at the Gecko Group. Here she worked in communications design including branding, marketing, exhibits, multimedia and environmental signage. She also collaborated in defining requirements for company marketing communication and outreach, along with maximizing executive visibility through leadership with industry groups and through social media.
Liz Ruff’s final position before retiring was as an Account Manager at Urban Sign in the greater Philadelphia area. As an Account Manager she worked on increasing communication with existing clients to build a strong base for a mutually beneficial relationship. She also worked to identify and reach out to new prospects to develop new business opportunities.
In her retirement Liz Ruff is a Board Member of the Art Trust. The Art Trust is a non-profit, volunteer-based organization which supports and cultivates the exploration of a contemporary aesthetic for the benefit of artists and the community.