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Lisa Humrich is the Marketing Department Head at ORAFOL Americas. She earned an MBA from Kansas State University and a Bachelor's in Economics from Armstrong Atlantic State University. Lisa oversees development and management of ORAFOL America's marketing strategies for its’ broad line of pressure sensitive vinyl films, reflective solutions and tape products throughout the United States, Canada, Latin America and the Caribbean. She directly reports to the ORAFOL America's President & CEO.
Lisa Humrich's responsibilities vary; in a planning capacity, she leads marketing staff and fulfillment personnel, and develops marketing strategy based on knowledge of established policy, nature of market, copyright and royalty requirements, and cost and markup factors. As a creative, Lisa collaborates with marketing staff to create marketing materials and web content, creates copy for use in all marketing materials and edits all marketing materials and web content according to specific market or customer requirements.
Lisa Humrich's budgetary tasks include planning and administering their Marketing Operations budget. She negotiates with media agents to secure promotional and advertising agreements. In corporate communications, Lisa writes, edit and supervise others to create all internal and external communications; social media, press releases, etc. She manage public relations efforts and external vendors and consultants.
Lisa Humrich has served as Bryan County Planning and Zoning Commissioner and is a veteran of the United States Army. She received was awarded Six Sigma Black Belt in 2006 and Leadership Southeast Georgia 2008.