Lisa Chafin

Lisa Chafin
Chicago

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Lisa Chafin is Creative Director of Branded Environments for Dimension Design, a collaborative and innovative branding partner that creates custom environments to support the face-to-face marketing activities. Her role is to promote and expand their environmental branding capabilities. 

Lisa Chafin has a Bachelor of Fine Arts in Graphic Design from the University of North Florida and spent the first 10 years of her career as the graphic designer for an architectural engineering firm. For the next 20 years, she was a project manager and creative director for a graphic design production company. After being introduced to environmental branding based on a client request, she has expanded Dimension Design's capabilities for them and other clients. Over the years, she has applied the knowledge gained from each new project to the next.

When starting a new project, Lisa Chafin assesses the client and their vision and how they feel about branding an environment. Her role is to keep them focused on the overall brand and develop a package that fulfills their vision while staying true to their guidelines. Then she helps them to assess the space and choose the right materials for the visual concept package. 

Lisa finds creative inspiration everywhere. She is constantly looking around at the environments she encounters every day — airports, hotels, retail spaces, medical facilities, restaurants and even people’s homes. She also gets inspiration from magazines, movies and television shows.

Learn more of Lisa Chafin's work at Dimension Design. Connect with Lisa on LinkedIn.

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