How Much Would You Pay for This Shade of Purple?

Cadbury’s fight over 2865c raises many questions, like can a company own a Pantone color?

Design Researcher, Professor Aija Freimane	Creative Director Markus Scheiber	Director of Experiential Design Erin Williams
Vice President National Sales William "Bill" Phillips	Senior Graphic Designer Tara Bengston	Designer Gihan Sifen

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