Leticia Barajas is a Studio Director in Nike’s Global Brand Creative Organization. In her current role, she serves as the creative operations lead for the Global Brand Experience Studio. The studio owns the creation of journeys and creative concepts that bridge the intersection of brand storytelling, physical, and virtual experiences. Leticia is adept at building collaborative teams of makers, technologist, designers, fabricators and producers - and loves the unique opportunity each project offers to make people feel & create community.

Prior to Nike, she has served in various brand marketing and creative management roles at Wieden + Kennedy, Jordan Brand, Skylab Architecture, Gap, and Lucy Activewear. She has worked on several permanent, seasonal, and pop up experiences, including Nike’s newest retail concept – Nike House of Innovation.