Leslie Wolke

Leslie Wolke headshot

SEGD Global Design Awards

Texas Medical Center Wayfinding Master Plan, fd2s Inc.
Texas Medical Center Wayfinding Master Plan

Members please log in to see contact information.

Articles referencing Leslie Wolke: SEGD at SXSW: Three Views

2014 SEGD Board Member

Leslie Wolke is Founder and Principal of MapWell Studio, a consultancy and software firm specializing in wayfinding technology. For the last fifteen years, she has focused on strategy, design, and implementation of wayfinding tools—from apps and websites to touchscreens and management systems.

Through long-term consulting relationships, she has developed innovative wayfinding solutions in collaboration with a number of large institutional clients such as MD Anderson Cancer Center in Houston and NYU Langone Medical Center in New York. As a specialist in the needs of patients and visitors of healthcare facilities, she has developed best practices for wayfinding tools that help people navigate these confusing environments. Her usability and user research studies in these high-anxiety maze-like environments inform solutions to more common wayfinding challenges.

At MapWell Studio, she continues her independent consulting practice and has developed a software platform for generating custom maps and exterior and interior directions for complex environments like campuses and medical centers.

As Associate Principal and Owner at FD2S Inc. from 2005-2009, she led the firm’s technology strategy
and with a talented team, built interactive wayfinding tools for The Texas Medical Center, University of California San Francisco Medical Center and several regional medical facilities.

During her 25 years in the technology and design sectors, she has held leadership positions in the development, operations, and marketing of web-based portals and applications at frogdesign, Hoover’s Online, and Internet service provider SBC | Prodigy Communications.

Leslie received a B.A. in Art History from The University of Chicago, with a specialization in architectural history and theory. She has served as a visiting critic at the California College of Arts and Crafts, San Francisco, and at the Haas School of Business, The University of California at Berkeley.

Leslie was a national board member of the SEGD from 2011 to 2014. In 2011, she founded and SEGD’s technology conference XLab and has co-chaired the event in 2011, 2012, and 2013. She has spoken at conferences such as SXSW Interactive (2011-2016) and the Texas Society of Architects Annual Conference and writes about design and technology for EG Magazine, Communication Arts, and other publications.

Read more about Leslie Wolke, her work at Leslie Wolke Consulting,MapWell Studio,and her blogPlayfinding.



Gallery One, Cleveland Museum of Art

SEGD member Jennifer Davis of Planar had an opportunity to spend some time with Leslie Wolke of Leslie Wolke Consulting in Austin, Texas and New York City.  Leslie is the co-founder of SEGD’s XLab annual conference and is an independent consultant specializing in wayfinding technologies.  Her clients include the U.S. Department of Veteran Affairs, New York University Langone Medical Center, and MD Anderson Cancer Center. Jennifer asked her questions about her passionate work in wayfinding and a new trend that Leslie has identified called “playfinding.”

New Member Offer

Click to access the 2020 "Never been an SEGD member before" $185 sign up offer

Upcoming SEGD Events

2023 SEGD Academic Summit
2023 Wayfinding and Placemaking
2023 Experience Washington D.C.
Buy your SEGD Firm Listing Now and get visibility amongst the community