Lawrence Sign Rehabs Iconic Pillsbury Sign

Pillsbury sign

Lawrence Sign (St. Paul, Minn.) recently completed restoration of the historic Pillsbury’s Best Flour sign located in the Saint Anthony Falls Historic District of Minneapolis.

The sign represents one of three national historic landmarks in Minneapolis. In 2014, Lawrence Sign was selected to rehabilitate the iconic rooftop sign. The project was a collaboration between Lawrence Sign and the City of Minneapolis Heritage Preservation Commission.

Dominium, the Plymouth, Minn.-based developer that has transformed the A-mill site into artist lofts, will re-light the refurbished sign this summer. 

The 30-foot sign has stood atop the Pillsbury “A” Mill Complex since about 1940, according to city records. It replaced a similar sign that stood since 1920, which featured a large flour bag. The sign remained lit until 2010.

Over the course of 75 years, the sign had deteriorated. Upon inspection and consultation with the Preservation Commission, Lawrence Sign determined that the letter faces and returns could be refurbished instead of replaced. Lawrence also replaced the nonfunctioning neon lighting system with LED lights intended to replicate the original look.

“The Pillsbury’s Best Flour sign is an important historical landmark in Minneapolis and it was a privilege to be trusted to restore and update it with the workmanship, quality, and beauty of the original sign,” said Robb Walker, president and CEO of Lawrence Sign and Nordquist Sign.

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