Laura Varacchi

Laura Varacchi is a Partner at LVCK in Brooklyn.
Brooklyn

SEGD Global Design Awards

The Wayfinding Handbook, Princeton Architectural Press, Two Twelve
The Wayfinding Handbook

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Ultrecht Central Station, Amsterdam
Articles referencing Laura Varacchi: Wayfinding and the Internet of Place

Laura Varacchi is a Partner at LVCK in Brooklyn.

Laura Varacchi is a partner and the creative strategist of LVCK. Laura has over 15 years experience as a lead designer and project manager. Her expertise includes broadcast media, print and information design, signage and wayfinding, as well as environmental digital programs. Her projects include New Jersey Transit’s timetables, Princeton University’s campus plan and signage program, the wayfinding master plan for New York City’s DOT, a multi-platform wayfinding program for NYU Langone, and consumer wayfinding for Macy’s iconic Herald Square store. Laura Varacchi's work for the Empire State Building was recognized by the New York City Landmarks Preservation Commission. Prior to founding LVCK, Laura served for nine years as a creative director at Two Twelve, New York.

Laura Varacchi graduated from Carnegie Mellon University, earning her Bachelor of Fine Arts Degree. She went on to receive a Masters Degree in Design from the Domus Academy. 

Connect with Laura Varacchi on LinkedIn.

See her work at LVCK.

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