Laura Gunther

Laura Gunther
New York

SEGD Global Design Awards

Dream Cube: 2010 World Expo Shanghai Corporate Pavilion, Shanghai Corporate Community, ESI Design
Dream Cube

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Laura Gunther has over 20 years of experience in exhibit and communications design, with a focus on branded environments, information graphics, and wayfinding. Laura enjoys building visual vocabularies, which are playful, flexible, and holistic; providing innovative solutions for all sizes of experiences.

Since 2007, Laura Gunther has been at ESI Design, where she leads the EGD team. As a multi-disciplinary firm, ESI approaches experiences from many different angles, with the aim of transforming spaces and engaging people in meaningful ways. The EGD team plays a critical role in branding environments and designing wayfinding systems for these experiences, working closely with other designers to ensure a fully-integrated experience. While at ESI, Laura has designed for clients such as The Statue of Liberty Ellis Island Foundation, Edward M. Kennedy Institute for the Senate, Beacon Capital Partners, eBay, and PNC Bank. Prior to joining ESI, she worked at design firms in New York City and Germany on a range of projects from Kuwait University signage to corporate diversity programs to interpretive content at the Bronx Zoo.

Laura Gunther earned a BFA in Graphic Design from Indiana University and an MFA in Design from SVA. She continues to enjoy learning and hopes to one day know how to yodel. Most of all, she likes to explore – visiting unfamiliar places, trying new foods, and forming new connections.

Connect with Laura Gunther on LinkedIn. View more of Laura Gunther's work at ESI Design.


Experience Design Insights From SEGD Wayfinding & Placemaking 2019

Read Time: 3 minutes

By Laura Gunther

My two-day visit to Philadelphia for the 2019 SEGD Wayfinding & Placemaking Event included many of the classic attractions you might expect—

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