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Larry Cohen is currently the Design Director for YESCO's Salt Lake City office. Larry Cohen has 17 years experience in designing sign / environmental graphics. Larry also has marketing and sales management experience working for creative / print production firms.
Larry Cohen's specialties include designing spectacular displays for the Gaming / Hospitality industry as well as take-offs and designs for Wayfinding systems. Larry is well versed in the ADA, NFPA & IBC codes relating to code compliant signage.
Larry Cohen comes to this position with years of custom sign design experience and a wealth of knowledge in environmental graphic design, ADA design, and promotional design. Throughout his career, Larry has explored numerous facets of design, from the creation of copy writing and marketing collateral, to logos and brand identities for various market segments. During his tenure in the Vegas Division, Larry designed scores of custom signs. He was instrumental in the conception and development of beautiful gaming signage, wayfinding systems, and dynamic spectaculars.
Larry received his BA in Studio Art from CUNY - Brooklyn College.