Lance Wyman

2023 SEGD 50th Anniversary Conference Washington D.C.
Articles referencing Lance Wyman: 2023 SEGD Conference 50th Anniversary Experience Washington DC: Look Both Ways

1992 SEGD Fellow.

Lance Wyman is considered one of the most influential graphic designers of our time, and is credited with helping to define the field of environmental graphic design. Lance Wyman (B.1937, Newark, NJ, USA) is a graphic designer specializing in systems for cities, events, institutions and transit systems. He founded Lance Wyman 1979 and has focused his work primarily on branding/wayfinding systems for public environments.

His graphic system for the 1968 Mexico City Olympicshas been cited as “one of the most successful in the evolution of visual identification.”

Lance Wyman's early landmark work also includes branding/wayfinding for the Mexico City Metro, the National Zoo, and the Minnesota Zoo, which TIME magazine selected as one of the 10 best designs of 1981. His other successful public communication systems have included the original map for the Washington, D.C., Metro, branding and wayfinding signage for pedestrian skywalk systems in Calgary and Edmonton, the Amtrak High Speed Rail facility at Pennsylvania Station, the St. George Staten Island Ferry Terminal in New York, the American Museum of Natural History, and the New Mexico RailRunner railway system, among many others.

He teaches corporate and wayfinding design at Parsons where he has been a visiting lecturer since 1973.

A long time supporter of SEGD, Lance Wyman has been involved in the association for more than 20 years. He designed the 40th Anniversary limited edition poster for SEGD and has participated as a speaker in conferences and as a juror on the Global Design Awards multiple times. Watch his presentation at the 2017 SEGD Conference Experience Miami in which he talks about his journey as a designer and specifically about the work he did on the 1968 Olympics.

Read what Lance Wyman has to say about the design of the Sochi  and Olympic brandingtoday and view the blog of articleson Lance and his work on

View Lance's work at Lance Wyman Ltdand connect with him on LinkedIn.

Lance Wyman's Sketchbook

Lance Wyman's Sketchbook
Lance Wyman's Sketchbook

In 2012, SEGD asked me to create a limited-edition poster celebrating its 40th anniversary. I was inspired by the notion of SEGD’s passage into a new era, and I tried to communicate the idea of forward motion. The idea of passing through—of being at a crossroads—made sense to me, and that’s why I combined the “4” and the “0” in such a way that they form a full circle.


Lance Wyman’s Proposal for 1976 Bicentennial

Read Time: 4.5 minutes

This book is a near reproduction of the one-off, leather-bound ‘sketchbook’ that Lance Wyman made to document his design process for the creation of a logo and identity design for the 1976 American Bicentennial celebrations to mark the creation of the USA as an independent republic.

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