Kit Hinrichs

Kit Hinrichs is the Principal and Creative Director of Studio Hinrichs, San Francisco
San Francisco

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Kit Hinrichs is the Principal and Creative Director of Studio Hinrichs, San Francisco

Kit Hinrichs studied at Art Center College of Design in Los Angeles, California. He served as principal in several design offices in New York and San Francisco before spending 23 years (1986 – 2009) as a partner of, the international consultancy. In 2009 Hinrichs opened an independent design firm in San Francisco called Studio Hinrichs. Kit’s design experience incorporates a wide range of projects, including identity design, corporate communications, promotion, packaging, editorial and exhibition design.

Hinrichs is a recipient of the prestigious AIGA medal in recognition of his exceptional achievements in the field of graphic design and visual communication, and his work is included in the permanent collections of the Museum of Modern Art, New York, the San Francisco Museum of Modern Art and the Library of Congress. He is co-author of four books, including TypewiseLong May She Wave100 American Flag Icons and The Pentagram Papers.

Kit says "There are many passions in my professional life. The predominant one is telling stories."

"Although I’ve worked on many high-profile projects, I strive to give equal attention to the more commonplace assignment. This is the visual minutiae—the directional signs, informational folders, video sign offs, product packaging, corporate collateral, etc.—that bombards us from all directions and impacts our collective culture. It is the face unaware that we present to the world. I feel it is the responsibility of those of us in the design profession to not treat this lightly. For me, the role of design is to make the complex, simple; the opaque, transparent; the unstructured, concrete; the obtuse, accessible, and the ordinary, beautiful. After 40 years of practice, I am still excited by that challenge and the possibilities it presents.“
–Kit Hinrichs

Connect with Kit Hinrichs on LinkedIn.

See his work at Studio Hinrichs.

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