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Kirsten Ufer is the Creative Director at Houston Zoo.
As Creative Director, Kirsten Ufer says that her role is to oversee the graphic design and photography departments. She helps communicate messages visually – whether it is through designing a logo, a brochure, a sign, etc. "Much like a trained chef has the ability to make food look more appetizing by the way it is presented, we put all the pieces together to make a message more compelling through our design." says Kirsten.
In her role Kirsten Ufer has a unique opportunity to interact with the staff and guests. Including the animals! "It’s amazing to be right here with the animals and get to design things that pertain to them, as well as participating in conservation efforts. This is definitely a unique setting for anyone to work in!"
Kirsten talks about the various projects she has been involved in and sites the upgrade to the Food kiosk as one of her favorites. "The kiosk was in very bad shape. It was drab and just wasn’t bringing in a lot of sales, so the Zoo wanted to give it a “face-lift.” Since it’s located in the Children’s Zoo, I really wanted to give it a fun-zany “Nickelodeon” feel – and incorporate kids – and make it look like they were having fun and enjoying the food. So fortunately for me, the Zoo was open to incorporating my crazy design – and as a result food sales have increased!"
Kirsten Ufer's team literally created the identity of the Zoo. "We have designed everything from the visitor guides and signage to banners and kiosk posters to the kiosks themselves" she said. The visitors are really surrounded by their work from the moment they enter Zoo grounds!
Kirsten earned her Bachelor of Fine Arts (BFA) in Graphic Design from the University of Houston.
Connect with Kirsten Ufer on LinkedIn.
See her work at Houston Zoo.