With over 25 years of experience and a deep interest in culture and research, Kate Tews has acquired an impressive depth and breadth of expertise in brand strategy and positioning, graphic design, content development, and people management.
A forthright communicator and excellent listener, she excels at managing and motivating creative teams, as well as engaging clients and project stakeholders.
Her work includes the linguistic aspects of branding, including positioning, naming, and content development. As a project and account director, she has led branding, architectural graphics, and wayfinding projects for hotels and resorts, healthcare facilities and campuses, creative office complexes, courthouses, universities, corporate headquarters, and more. Her projects have won AIA and SEGD Awards, and have been published and won awards from Interior Design, World Interiors News, and Contract Magazine, among others.
Kate Tews has enjoyed strategic consulting roles with entertainment companies, design studios, and consulting firms, working with clients ranging from international recording artists to a major US automaker. She created national advertising and merchandising campaigns in senior marketing positions at Virgin Records and A&M Records, contributing to the success of chart-topping music and top-grossing tours. As Studio Director for Altitude Design Office, Kate manages the day-to-day workings of the design studio, in addition to providing account and project direction.
Connect with Kate Tews on LinkedIn.