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Kacie Farrar is a branded environments designer for Perkins+Will, based in Atlanta, Georgia. Perkins+Will is an interdisciplinary, research-based architecture and design firm established in 1935.
Through the use of proprietary tools such as patterning and strategic opportunity Matrices, Kacie Farrar identifies a client's unique "DNA" and integrates that into tangible brand expressions, experiences, and environments. Through this process, meaningful two- and three-dimensional experiences are created to communicate a company's brand and achieve its goals.
Her team includes specialists in brand strategy, development and positioning, research, marketing communications, industrial design, graphic design, and interior architecture. Their approach delivers increased sales, improved positioning and customer recognition, differentiation and higher perceived value from investors.
Prior to joining Perkins+Will in 2014, Kacie Farrar worked as an industrial designer for ASD and as a learning development contractor for the Institute of Nuclear Power Operations.
She is a leadership team member for UNICEF’s Next Generation Atlanta and supported the Leukemia & Lymphoma Society as a team-in-training member.
Kacie Farrar received her Bachelor of Science in Industrial Design in 2012 from the Georgia Institute of Technology, making the university's dean's list.
Connect with Kacie Farrar on LinkedIn.