Experiential Graphic Design is an increasingly dynamic facet of IA’s practice, and one that reached a tipping point last year. “Clients are really starting to appreciate and understand what EGD brings to the table and requesting the service upfront, especially as the experiential side of design also becomes more valued,” says firm Co-CEO Tom Powers.
SEGD Chicago Chapter Co-Chair
As Senior Director of Experiential Graphics at IA Interior Architects, Julie helps organizations communicate within their workplaces to convey their messages, share their story, and engage their visitors and employees. She has over 17 years of experience leading teams to bring brands to life within the built environment, for clients including LinkedIn, Motorola, GE and McDonalds. She is responsible for defining their desired experience, planning and executing visual design solutions appropriate for the context. Julie has built the EGD practice at IA to be truly integrated throughout design and delivery of all of IA’s projects. She is passionate about mentoring and growing the next generation of designers in her Chicago and firm-wide teams. Julie is also Co-Chair of the Chicago chapter of SEGD (Society for Experiential Graphic Design) and has spoken at events for CoreNet, IIDEX, SEGD, and NeoCon.
Connect with Julie on LinkedIn.