Experiential Graphic Design is an increasingly dynamic facet of IA’s practice, and one that reached a tipping point last year. “Clients are really starting to appreciate and understand what EGD brings to the table and requesting the service upfront, especially as the experiential side of design also becomes more valued,” says firm Co-CEO Tom Powers.
Julie Maggos

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SEGD Chicago Chapter Co-Chair
As Senior Director of Experiential Graphics at IA Interior Architects, Julie Maggos helps organizations communicate within their workplaces to convey their messages, share their story, and engage their visitors and employees. Julie Maggos has over 17 years of experience leading teams to bring brands to life within the built environment, for clients including LinkedIn, Motorola, GE and McDonalds. Julie Maggos is responsible for defining their desired experience, planning and executing visual design solutions appropriate for the context. Julie has built the EGD practice at IA to be truly integrated throughout design and delivery of all of IA’s projects.
Julie Maggos is passionate about mentoring and growing the next generation of designers in her Chicago and firm-wide teams. Julie Maggos has spoken at events for CoreNet, IIDEX, SEGD, and NeoCon.
IA is a global firm of architects, designers, strategists, and specialists focused exclusively on environments through the lens of interior architecture—a radical idea in 1984, when IA was founded. With over 600 professionals firm wide and over 1,000 through their Global Alliance, IA Interior Architects lead in the strategy and design of built environments, transforming organizations cultures and enhancing people’s lives.
Specialties:
- Environmental graphic design
- design leadership
- wayfinding and architectural signage
- retail and exhibit design
- identity and branding
- print design
- multimedia presentations
- video production.
Connect with Julie on LinkedIn.
See her work at IA Interior Architects.