Julian Frood

Julian Frood, Designer at BrandCulture, Sydney Australia
Sydney, Australia

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Julian Frood is an Environmental Designer at BrandCulture in Sydney Australia.

Julian Frood is heavily involved in the design process from the big ideas through to the important fine details. He has achieved numerous award-winning results for BrandCulture's clients and brings creative insight, production knowledge and documentation expertise across a range of projects. Julian is hands-on and responsible for concept realisation, working closely with clients, studio members and suppliers to manage expectations and ensure delivery.

His responsibilities include both running his own projects, continuing to support senior staff and overseeing juniors on larger projects. He is also a process and implementation specialist, who has been responsible for the for developing and championing BrandCulture’s quality control, documentation, work process and initiating junior staff into the company. Clients include:

  • University of Technology Sydney Wayfinding
  • TfNSW Temporary City Wayfinding
  • Macquarie University Wayfinding
  • Chatswood Chase Shopping Centre activation
  • Royal Randwick Shopping Centre Wayfinding
  • Telstra National Headquarters Environmental Graphics
  • Sydney Water Headquarters Environmental Graphics
  • Garmin Headquarters Environmental Graphics
  • Parkes & Forbes Hospitals Wayfinding
  • MLC, Telstra
  • Mirvac
  • Colonial First State
  • QGC
  • Westfield
  • Burwood City Council

He has also successfully assisted senior staff with development across BrandCulture’s 3 key disciplines; Environments, Wayfinding and Branding.

Julian Frood has been with BrandCulture for over 5 years. Prior to working there, he worked at Kappa Oz Trading.

BrandCulture is an award-winning design consultancy that works with clients across three key disciplines to ensure their brands live in the hearts and minds of their employees, stakeholders and customers.

Their goal is to increase engagement and they believe that brands need to demonstrate – not just communicate – their positioning, values and heritage. BrandCulture helps you do just that by creating unique opportunities for people to connect with your brand.

While BrandCulture are strong in brand research, strategy and identity design, their speciality is creating brand experiences that build brand equity, increase employee engagement and improve customer experience.

Julian Frood earned a Diploma in Graphic Design, Advertising and Marketing from Martin College, Darlinghurst Sydney. He then followed that up with a Bachelor of Design (BD) from the College of Fine Arts (COFA) at the University of New South Wales (UNSW).

Connect with Julian Frood on LinkedIn.

See his work at BrandCulture.


BrandCulture: The Future of Built Environments After COVID-19

Read Time: 4 minutes

The novel coronavirus has shown how vulnerable many sectors are to future pandemics. While occupancy levels are lower, it’s the perfect time to create more resilient, adaptive spaces, and the experiential graphic design industry has the potential to lead the way.

Sydney studio BrandCulture has published a series of articles explaining how COVID-19 will impact the design of built environments from hospitality and education to healthcare and public spaces. Here are a few of its key observation-based predictions, broken down by sector:

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