Colfax Avenue is looking brighter, and people are taking notice. Find out what all the buzz is about at Art-i-Fax, a local street party and art fair at the intersection of Colfax and Park Avenues, on Saturday, Aug. 12, 2017, from 10 a.m. to 4 p.m. ArtHouse Design, the Denver design agency responsible for Colfax’s brand identity package, including logos, icons, a responsive website and street banners, invites Denver residents and visitors to come for the free koozies—and stay for the live music, local art, street food and cold beer.
ArtHouse’s municipal branding for Colfax, a bustling street often associated with a colorful past, is part of a greater effort led by the Colfax Ave Business Improvement District (Colfax Ave BID) to enhance safety guides, respect the historic nature of the street and improve the pedestrian experience, while keeping Denver’s independent and original street thriving. Through the brand, residents, visitors and businesses can show their pride in the diverse neighborhood.
“We’re respectfully toeing the line between legacy and progress to redefine development in Denver,” said ArtHouse Senior Designer Zach Kotel. “Rather than ‘out with the old, in with the new’, our community-oriented designs are helping to revitalize a historic area that is known for being unapologetically gritty to maintain a more local, authentic feel compared to other changing Denver neighborhoods.”
Inspired by Colfax’s unique view from east to west—Playboy dubbed Colfax “the longest, wickedest street in America”—the vibrant color scheme represents the spectrum of hues that can be seen while walking down the street at sunrise and sunset. And the typography evokes images of iconic neon signs that continue to line the eclectic thoroughfare.
“We build a lot of brands that have to be grown up, but this identity is spunky and spirited, just like Colfax,” said ArtHouse Principal and Creative Director Marty Gregg. “It subscribes to all the rules of a successful brand, but we’ve kept the uncompromised verve it had during its first inception and people are noticeably connecting with it.”
Colfax Ave BID hit a snag in June when its funding from Denver City Council’s 2017 General Obligation (GO) Bond was drastically reduced. But the community showed its love for Colfax by appealing to the Denver City Council, and Mayor Hancock announced reinstatement of the funds in July, pending City Council review, as well as a public vote in November.
To show their support, ArtHouse is the leading sponsor for Art-i-Fax, donating design and event marketing services to Colfax Ave BID. “Our in-kind donation is an investment in a community we love,” said Gregg.
More about Colfax Avenue.