John Scheffel Named Associate at api(+)

John Scheffelhas been promoted to associate at retail design and architecture firm api(+) (Tampa).

The associate title recognizes individuals who have laid roots and are making ongoing contributions to the vision, strategy, and culture of api(+).

"Those who earn the title are presented both an opportunity and an obligation to continue contributing, growing, developing and leading," says Juan Romero, AIA, NCARB, president and CEO. “It’s a privilege to have John contributing to our leadership and work. He adds exceptional value and enthusiasm to our team, provides insight and creative input to spotting and resolving problems, and influences others as a role model within the firm.”

As senior designer and brand strategist for api(+), John Scheffel has worked on environmental graphics, wayfinding, brand strategy, and branded environments for a wide range of clients including retail, entertainment, finance and banking, hospitality and restaurants, sports facilities, grocery retailers, museums, and civic programs. His client list includes PNC Bank, Wachovia, Walmart, Kroger, Family Dollar, and many other brands.

Founded in 1990, ArchitecturePlus International, Inc., api(+), is an award-winning multidisciplinary design firm committed to improving retail performance through design. The firm offers branding strategy, architecture, interior design, graphics and environmental signage design. It specializes in the development of consumer-centric concepts for retail-driven environments and has developed some of the industry’s top-performing food and specialty, restaurant, and retail center environments.


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