John Scheffel Appointed VP of Visual Design at api(+)

John Scheffel, api(+)

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Multidisciplinary design firm api(+) has promoted John Scheffel to Vice President of Visual Design where he will continue to actively lead and elevate creative design at the firm, while additionally collaborating with executive leadership to drive firm vision, strategy and culture, advancing the business forward. 

John, who has more than 27 years of experience, 14 of which were with api(+), has an impressive array of work that spans the globe including retail, grocery, restaurant, food hall, retail center and civic projects. He is said to have been instrumental in championing api(+)'s core capabilities as well as a high level of graphic and environmental design across the firm's studios. Most notably, John has spearheaded the growth of api(+)'s wayfinding division, contributing to the success of many large-scale, award-winning wayfinding programs across the nation.

John Scheffel is very active in the arts community as he is a longtime member of SEGD and also serves as President of Gasparilla Festival of the Arts, a premier annual outdoor art event in Tampa showcasing work from more than 200 artists from around the world and drawing more than 100,000 visitors. 

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