John Lutz

Image: U.S. Bank Stadium wayfinding
Articles referencing John Lutz: Ice Cool: U.S. Bank Stadium Wayfinding

John Lutz is the 2016 President of SEGD and a partner in Selbert Perkins Design (SPD).

John Lutz runs the Chicago office of Selbert Perkins and brings to SPD the ability to turn verbal concepts into powerful graphic identities and dynamic communications programs. John Lutz has been an integral part of the SPD team for nearly two decades starting in the Los Angels office and then moving to Chicago to start the Chicago office for the firm. Deeply committed to a project's success, John's remarkable creativity and diligence have resulted in bold, unique design solutions that consistently exceed client expectations. He has developed comprehensive branded communications master plans for projects around the world such as the Dallas Cowboys Stadium, McCarran International Airport, City Center - Aria Resort and Casino Las Vegas, Universal Studios, Port of Los Angeles, Sony World Headquarters, University Park at MIT and many more.

At SPD, John has worked in all mediums — identity, print, packaging, electronic media and environmental graphic design - and on a broad range of communications programs. He takes a sculptural approach to his environmental work, creating systems that provide both visual drama and effective communication, and he brings imagination and creative energy to all of his projects.

John Lutz was appointed to the SEGD (Society for Experiential Graphic Design) Board of Directors in 2010 and served as the VP on the Executive Committee in 2014/5.

His specialties are Branding, Print Graphics, Public Art, Sculpture, Signage and Wayfinding and Environmental Graphic Design


A phot montage of projects by John Lutz, Partner in Selbert Perkins Design

John received a Bachelor of Science in Graphic Design from the University of Cincinnati

Connect with John on LinkedIn.

Read more about John Lutz and his work with Selbert Perkins Design.


Click to Read SEGD President John Lutz's 2017 welcome back message

Dear SEGD Community

I hope you all had a fabulous holiday and New Year and that you are getting back into the swing of things! 2016 was another fantastic year for our organization.

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