John leverages his nineteen years of design experience in commercial real estate and built environments to advise and implement full brand campaigns on behalf of owners and users of office space. He leads a full-service in-house agency designers and copywriters at Transwestern to work alongside brokers, clients, architects and designers to lead all aspects of placemaking and experiential design within the office environment. From individual tenant spaces, to full-floor office vacancies, to 1-million-sf office towers, John and his team have seen it all and done it all.

John takes a holistic approach to every project, putting himself in the shoes of all potential users of a space. With careful consideration of what a user sees as they interact with a building, amenity, or office space itself, his team crafts an authentic story by creating personal moments that connect the user to their environment. He's stubbornly passionate, agonizingly detail-oriented, and unabashedly hands-on with every project.

Connect with John Herbst on LinkedIn.