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Joel Krieger is Executive Creative Director at Second Story. Here, he leads interdisciplinary teams in a collaborative, lab-based approach to design — centered on the emerging category of responsive environments. As creative lead for the Atlanta studio, Joel is focused on exploring new methods of making that merge the fields of experience design, visual design, animation, visual effects, industrial design, and architecture. His work spans the gamut of both cultural and brand spaces — transforming passive audiences into active participants.
Joel Krieger graduated with honors from the University of Georgia, Lamar Dodd School of Art with a BFA in interdisciplinary studies. His work has been recognized for design excellence by The American Institute of Graphic Arts (AIGA), Communication Arts, HOW Design, the Society for Experiential Graphic Design (SEGD), The Webby Awards, the Interaction Design Association (IxDA) and The American Alliance of Museums (AAM).