Joel Krieger

Joel Krieger, Second Story

SEGD Global Design Awards

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Joel Krieger is Chief Creative Officer of Second Story, a design studio focused on the emerging category of responsive environments. Working across both cultural and brand landscapes—they seek to create new kinds of places that defy labels. By immersing audiences in participatory, multi-sensory experience, his work aims to elicit emotion and spark meaningful action.

As head of Second Story, Joel leads the design practice across studios in Portland, Atlanta, and New York. His work explores "new methods of making" that merge the fields of experience design, visual effects and programming with industrial design and architecture. Endlessly fascinated by what can be accomplished through collaboration—his practice orchestrates deliberate collisions between radically different ideas and people. Joel has led interdisciplinary teams in international work across Europe, Australia, the U.S. and Canada.

Prior to his current role, Joel co-founded Second Story’s first expansion studio in Atlanta. Joel also previously served as Creative Director within SapientNitro’s Mobile & Emerging Experiences group, and as Executive Creative Director at IQ Agency.

His work has been recognized for design excellence by the likes of One Show, The Webby Awards, HOW International Design, SEGD Global Design awards , IxDA, The American Alliance of Museums, and was named top 20 people to watch in 2020 by Graphic Design USA. His work has been featured by premier publications including Fast Company, Wired, Forbes, and Adweek . He is a regular speaker on experience design at forums like Experiential Marketing Summit, Museum Next, SEGD, and AIGA. Joel also serves on the advisory board of The Ocean Experience Project, an immersive entertainment attraction for ocean conservation.

View more of Joel Krieger's work at or

Connect with Joel on LinkedIn.




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