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Joel Kashuba is the head of innovation and design for Fifth Third Bancorp. Joel’s role is leading the bank to fully understand the customer to uncover new opportunities for the bank, and guiding the design team to create offerings that delight the customer and community.
Joel is a devoted teacher and coach who identifies and cultivates talent across teams. He came to the bank in 2017 to help drive an energetic and ambitious culture through innovation and execution. He sees his role in in the financial industry as a place for fresh ideas and where he can have a “massive and positive impact on human life.”
Prior to joining the bank, Joel lead innovation at SGSCO/Webb deVlam in Chicago, building the global innovation capabilities to help clients identify big ideas, cultivate and commercialize them. He also has served as a Global Design Director with S.C. Johnson and a Global Design Manager and FEI Leader at P&G.
Joel earned an architecture degree from the University of North Carolina at Charlotte and an MFA in industrial design at the Savannah College of Art and Design. He is also an adjunct faculty member at the Illinois Institute of Technology, Institute of Design.