Jim Herrera

Jim Herrera
San Diego

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JB is a highly accomplished Senior Executive, Entrepreneur, Board Member and Business Growth Strategy Thought Leader. JB has more than 30 years of success in multiple industries - computer software, advertising information, distance learning, interactive content, real estate and real estate investing.


JB is Chief Entrepreneur at Perceptive Insights, a small business accelerator for high-performance entrepreneurs. JB has worked at Apple Inc. - during the rise of the Macintosh, and again later during the creation and release of the iPhone - Creative Labs, Arbitron/ VNU Media and Keller Williams. He successfully turned around several companies and coordinated their acquisition for multi-millions of dollars. JB also founded several different companies including EnterMedia Network, an interactive broadcast technology platform, audience information system and content production company. During his ownership, he negotiated with MGM, Disney, Lucas Films and Dish Network; and acquired several different technologies and companies to quickly grow and scale the business.


Jim holds a BA, Philosophy with a special emphasis in Psychology and Sociology from Santa Clara University. By combining this educational background with his experience at several large companies and growing his own companies through exit phases, Jim was inspired to “connect the dots” between profit-making startups, high growth large companies and ethical business leadership. He uncovered seven timeless principles we’ve forgotten in today’s culture.


Utilizing these principles, he created The Perceptive Business Process™, a 5-step process that empowers and aligns an entrepreneur's core strengths and values with appropriate business processes, key performance metrics, and technology solutions. The result is an organization that considers all its stakeholders - employees, shareholders, suppliers and partners - in its decision making and is poised for growth and scaling through collaborative capitalism.


JB is an inspiring presenter on the subjects of: “Aligning Your Life and Business, The Real Key to Success” and “Collaborative Capitalism: Stakeholder Value Over Shareholder Value”.

In addition to his formal education at Santa Clara University, JB holds a certification in Human Interaction Technology from the Human Communications Institute. He is also a member of SOPHIA (Society of Philosophers In America). He is also a certified FortuneBuilders Business and Investment Coach.


JB is past President and Board Member of the National Hispanic Organization of Real Estate Associates (NHORA), Santa Clara Chapter and current Member of National NHORA Board. He currently mentors several small business CEOs using the Perceptive Business Process™.


JB and his wife Kim live in San Diego, CA with their dogs Trixie and Guinness.

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