Jim Harding

Headshot of Designer Jim Harding, Gresham, Smith and Partners
Nashville, Tennessee

SEGD Global Design Awards

 Enhancing Wayfinding for Aging Travelers and Persons with Disabilities
Enhancing Wayfinding for Aging Travelers and Persons with Disabilities
nectar, Vanderbilt University Dining Services, Gresham, Smith and Partners

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SEGD Wayfinding Event, April 14-15, 2016
Articles referencing Jim Harding: Your Map to SEGD’s 2016 Wayfinding Event [April 14-15 in Miami]

Jim Harding leads Gresham, Smith and Partners, an award-winning Environmental Graphic Design Group based in Nashville, Tennesee. Since 1986, his career at GS&P's includes a diverse range of signage and wayfinding design experience is unique in the breadth of industries and project types it covers, including corporate and urban design, healthcare, land planning and aviation clients. Jim is frequently published in major industry trade journals, and recently authored the Airport Cooperative Research Program's Report 52: Wayfinding and Signage Guidelines for Airport Terminals and Landsides—a first-of-its-kind guidebook offering airport operators across the country with accepted best practices for terminal and roadway signage.

Jim Harding's work has been honored nationally and internationally for his planning and design of signage and wayfinding programs at corporate offices, universities, hospitals, airports and other major developments from coast to coast. Jim has taught at the university level at O’More College of Design. He is also a frequent speaker at conferences on the topic of wayfinding and how it impacts the customer experience and the client’s bottom line.

See Jim Harding's work with Gresham, Smith and Partners,  Connect with Jim on LinkedIn and Twitter.


SEGD sign greets attendees to the SEGD 2016 Wayfinding Event at Miami International Airport

Now that's the way to greet the SEGD wayfinding community!

It's not every day that SEGD gets to take over the main sign to the entrance of an airport. Especially Miami International Airport, the second largest airport in the country with just over 44 million passengers last year!

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Upcoming SEGD Events

2023 Careers in Experiential Design
2023 Wayfinding and Placemaking
2023 Experience Washington D.C.
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