Xlab, SEGD’s technology and innovation conference for the experiential graphic design community, was held two weeks ago on October 27 and 28.
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Jeremy Duimstra is the Co-Founder and CEO of MJD, a digital innovation agency based in San Diego & Los Angeles. MJD creates award winning digital products and experiences across web, mobile and connected environments. The unique combination of digital strategy, user experience, user interface design and technology innovation has enabled MJD to partner with some of the world’s best known brands and cutting edge start-ups, that include: Disney, American Girl, GoPro, the Grammys, Qualcomm, Stride-Rite, Red Bull, Stanford University, and many others.
This work has led to a variety of highly acclaimed industry awards including several honors from the Webby Awards, OMMA, W3 Awards, Davey Awards and the ADDYs.
An avid public speaker, as well as an Adjunct Professor at the University of California, San Diego, Professor Jeremy Duimstra speaks nationally to groups to help them harness the power of digital innovation to achieve real, measurable results. He focuses these discussions on a mix of best practices, case studies and the real nuts & bolts how- to information that are required to take actionable items away from the event.
TAPPING EMOTION WITH EXPERIENTIAL DESIGN
One of the most effective ways to transform good experiential design work into a head turning, unforgettable event is by focusing on the smaller moments. These small interactions have deep resonance for those directly involved: A burst of pure joy, a quiet reflection, an honest connection.
The aim is to add a level of detail that not only catches their attention, it infuses the experience with emotion, and thus, meaning.
While creating emotion is often worthwhile in and of itself, one can imagine the increase in brand affinity it creates.
Some estimates claim that each of us is subjected to 5,000 marketing messages per day. In the midst of that, wouldn’t we all like a little jolt of something that pulls our heart strings? It’s one of those things that transforms an app, a website, a digital experience from good, but forgettable, to exceptional and memorable.
In this lecture Jeremy Duimstra will cover:
• Examples of elements of emotive experiential design from Disney, American Girl, Yelp, Stride-Rite, and many other sites, apps and digital experiences.
• Incorporating emotive design from user experience documentation through design and development
• Prototyping for emotion using tools like Invision
• The ROI of Emotion
• Brand affinity through emotion design
View more of Jeremy Duimstra's work at MJD Interactive.