Jeff Zoll

Jeff Zoll
Philadelphia

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I am a graduate of the Tyler School of Art in Philadelphia and have continued my education at Penn State, focusing on Human Factors and Human-Centered Design. I got my start in the advertising world, and am now a member of HDR’s Wayfinding + Signage Studio. I have a terrible sense of direction, which probably explains why I am so passionate about wayfinding. I love being part of an integrated team, where wayfinding can be coordinated with architects, interior designers, lighting designers, and site planners. In this atmosphere, wayfinding elements can be integrated, rather than applied. I am fascinated with human behavior and gaining a better understanding of what exactly makes specific design solutions effective.

View more of Jeff Zoll's work at HDR.  Read "Lost? Ask me."by Jeff Zoll. Connect with Jeff on Twitter and LinkedIn.

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