Jeff Peden is a co-chair of the Nashville Chapter.
Jeff is the Director of Sales and Marketing at Dalton+Anode, a digital creative studio specializing in visual information design and interactive media. He is a deep-thinking marketer with a fondness for positioning products and building campaigns.
Jeff Peden has over nine years of experience in defining the conceptual, technical, and budgetary components for touchscreen exhibits and interactive experiences designed and produced by the Dalton+Anode team. He focuses on integrating technology and digital storytelling into physical visitor spaces. Recent projects cover a wide variety of emotional stories and technical subjects for interactive and digital experiences for the Country Music Hall of Fame and Museum, Vanderbilt University School of Engineering, Mars Petcare, Nashville Public Library, Montgomery Bell Academy, BuzzFeed, ESPN X Games, and Mercedes Benz.
Jeff Peden earned both his Bachelor of Science in Business Management and his Masters in Business Administration from Western Kentucky University. Prior to Dalton+Anode, Peden spent thirteen years working at an international animal genetics company where he managed the marketing efforts for both the United States and Canada prior to his departure. Peden also served on the Nashville Chapter of the American Marketing Association where he was an executive board member for over five years.