Jason Smith

Jason Smith, City ID
New York, NY

SEGD Global Design Awards

San Francisco International Airport (SFO) Wayfinding Program
San Francisco International Airport (SFO) Wayfinding Program
WalkNYC Pedestrian Wayfinding
WalkNYC Pedestrian Wayfinding
Wayfinding for Moscow
Wayfinding for Moscow

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Jason Smith is the Projects Director of City ID, based in New York and San Francisco, USA and Bristol, UK. City ID is a specialist design company focused on improving people’s understanding and experience of cities, places and transportation systems through the implementation of identity, wayfinding and integrated transportation projects.

Jason Smith has worked with City ID since 2006 delivering legibility, transit information, urban experience projects. In the UK for Bristol, Bath, Birmingham, Edinburgh, London, Manchester, Newcastle, Sheffield, Southampton and internationally in Chicago, Moscow, New York City and San Francisco. He has been a lead consultant for City ID across a range of projects including their involvement with Legible London, the London 2012 Olympic Park and Olympic Fringe Wayfinding Strategies for the Olympic Delivery Authority and Four Host Boroughs and a strategic review of the Olympic Walking and Cycling Route networks. For New York City, various projects including WalkNYC’s pedestrian wayfinding, improved wayfinding for the Metropolitan Transportation Authority’s Enhanced Station Initiative and working for Outfront Media on the strategic integration and placement of wayfinding, advertising and agency messaging on the New York Subway and commuter rail.

For the past 25 years, Jason Smith has worked as a designer-maker and project director across numerous design sectors. A core thread of Jason’s expertise and experience has been the strategic definition, design development and delivery of identity and branding systems, environmental graphics and comprehensive wayfinding systems across a broad range of sectors and clients including cities, transport organizations, shopping centres, universities, museums, airports, maritime ports and major sports events and destinations. Some past clients, amongst many others, include the London Science Museum, John Lewis Partnership, Waitrose, Boots Company Plc (now Wallgreens Boots Alliance), Harrods, Selfridges, Scottish Parliament Buildings, Intu Properties (formerly Capital Shopping Centres), Kings College London, Lendlease and Mulberry.

His personal passion in projects include user-centred and evidence-based design processes, behavioral change management and environmental sustainability. Key work interests include developing projects and solutions for organizations, places and communities where a real difference can be made to how people live, visit, work, move and enjoy their environment.

Volunteer Activities:
Scout Volunteer – teaching, guiding and supervising activities
Neighborhood Volunteer – local community events and activities

View more of Jason Smith's work at City ID. Connect with Jason on LinkedIn.

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