We always start by exploring many alternatives in hand sketch form, nearly always to scale.

Jan Lorenc
Lorenc + Yoo Design, Atlanta

For the Chinese developer Vanke, we created the immersive brand experience for OPALUS, an urban development in Guangzhou. The scope included storyline and branding strategy, and we even wrote a fairy tale to set the tone for the project. We also led the team of architects, interior designers and landscape architects who realized our placemaking vision including the logo, signage, sculptures, the entry sequence, lighting, fountains, pavilions and other public spaces.

We always start by exploring many alternatives in hand sketch form, nearly always to scale. We conceive the space that our sculptures live in, so that even the perspectives are close to the final installation result. Sharing sketches with clients involves them in the process as well. We also use high-resolution computer modeling, some of which is then used in the manufacturing of the objects we design. We use Sketch-Up to add our modifications and additions to this model. These are helpful tools, but it all starts with hand sketches.

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