Jacob Ehrenberg

Jacob Ehrenberg, Project Manager at San Francisco Airport
San Francisco

SEGD Global Design Awards

San Francisco International Airport (SFO) Wayfinding Program
San Francisco International Airport (SFO) Wayfinding Program

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Jacob Ehrenberg is spearheading the development of a new wayfinding program at San Francisco International Airport, a first-of-its kind that will revolutionize the guest experience and increase Airport revenue. Prior to that, Jacob Ehrenberg worked as a consultant to the Presidio Trust, as the Director for Brand and Strategy for Architecture for Humanity and as Project Manager for artist Andy Goldsworthy.

Jacob Ehrenberg has a lifelong interest in human-centered design, which has intersected with his career path in various ways. As project manager for sculptor Andy Goldsworthy, a position he held for more than a decade, Jacob Ehrenberg brought Goldsworthy's large-scale installations to life, which often meant an iterative process of trying, failing, and trying again. At Architecture for Humanity, Jacob Ehrenberg’s projects included field assessments of damage following Typhoon Haiyan in the Philippines to develop relations across scales with the aim of strengthening livelihood and safety in the region. He also volunteered as an emergency medic for several years, where the patient's needs came first, no matter their circumstances.

Jacob Ehrenberg believes that design can be an agent for positive social change, and that imagination and hard work are fundamental to making such change happen. To that end, he thrives on providing leadership and minimizing obstacles for interdisciplinary teams, enabling them to do their best work.

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