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Isometric is thrilled to share two new projects! First, we collaborated with the nation’s premiere touring repertory theater, The Acting Company, on their visual identity and marketing materials—our first theater project!
Over the past 50 years, The Acting Company has brought exceptional productions to over 4 million people in 48 states, providing a valuable training ground for young artists at the start of their careers. Founded out of The Julliard School, its alumni include theater luminaries Patti Lupone, Lorraine Touissaint, Kevin Kline, and Jesse L. Martin. The new visual identity frames images and typography in perspective lines, evoking the unmatchable presence of stage performance. When actors arrive in any space—physical or virtual—the theater comes alive. At a moment when the global pandemic presents unprecedented challenges to the performing arts community, the new visual identity epitomizes the unrelenting power of theater to bring people together.
Secondly, we designed an effusive, colorful brand identity, website, and app for Marmalade, a small business search platform. Marmalade is a curated search platform that showcases the online storefronts of small businesses—many of which were founded by women and people of color during the pandemic. Isometric created an authentic and lighthearted brand strategy, design, and copywriting to differentiate Marmalade from impersonal, algorithm driven marketplaces like Amazon and Etsy. The resulting design returns intimacy to e-commerce, distilling millions of search results to help shoppers find extraordinary brands that connect with their specific tastes, communities, and values.
We also launched Isometric Home, a new line of museum-quality furniture. A big thank you to everyone who stopped by our pop-up at Rule of Thirds, popped up with us, and bought furniture! The showcase was a source of immense gratitude, bringing years of work to fruition.
As we enter the next season, we are excited about new creative collaborations and so grateful for your support of our work. If you are interested in working together, please don't hesitate to reach out.