Isabelle Cabrera joins BrandCulture as Architectural Wayfinding Designer

Isabelle Cabrera joins BrandCulture as Architectural Wayfinding Designer

Sydney studio BrandCulture has appointed Isabelle Cabrera as Architectural Wayfinding Designer. She joins from Populous in Brisbane.

“Like many studios, we are rethinking our processes and skillsets in response to COVID and the year that was 2020. This means embracing technology and automation where appropriate, and working with our clients to explore new efficiencies that result from digital innovation,” says Nick Bannikoff, Design Director at BrandCulture.

“Bringing Isabelle on-board, with her multi-faceted skillset and global design experience on major precincts, opens us up to new ways of working. It’s an exciting time for BrandCulture and for Australia’s design sector overall: through challenge comes change and innovation, which we are embracing here.”

Cabrera brings 16 years’ experience working in architecture, interiors and wayfinding to BrandCulture, which she is now developing complex wayfinding strategies for major public realm, cultural, commercial and healthcare precincts around the world.

Before relocating to Sydney from Brisbane, where she was Architectural & Wayfinding Designer at Populous, Cabrera contributed to large-scale wayfinding projects all over the globe, from the United Arab Emirates, Jeddah, Kuwait and Qatar to Hong Kong and Australia. Some of the most notable projects she has contributed to include the Mohammed Bin Rashid City District 1 in Dubai and the Kai Tak Sports Park Precinct in Hong Kong – one of the world’s largest sports and entertainment precincts.

Originally from Cebu, Philippines, Isabelle spent 10 years living in Dubai before moving to Australia in 2018. After completing a Bachelor of Architecture, she worked in interior design and fit-outs, later moving into wayfinding and urban design. She is currently completing her Masters in Urban Design.

She says: “What really excites me about my new role at BrandCulture is the ways in which we are using technology to reduce the time it takes to document wayfinding and urban design responses. This gives us more time to focus on the details of every design while supporting architects to realise their design intentions. It’s a wonderful time to be joining the team.”

BrandCulture designs smart environments, connected communities and workplaces of the future by combining three specialist skillsets: experiential graphic design, wayfinding and branding. To find out more, visit

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