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The International Sign Association (ISA)is devoted to creating thriving communities that inspire growth and innovation for our members. ISA connects signmakers, materials suppliers, and technology integrators with architects, designers, downtown developers, urban planners, and clients through strategic partnerships with organizations such as SEGD, International Downtown Association, Association of Retail Environments, and American Institute of Architects.

ISA has a focused mission on workforce development, municipal advocacy, and research. We have partnered with schools to introduce the sign industry to hundreds of students. ISA’s rapid response team travels the country to advocate for well-formulated sign codes. Our research library has a wealth of information on urban wayfinding, the economic value of signage, best practices in downtown signage, typography, industry size and scope, and much more.

We also hold the largest sign show in the world - ISA International Sign Expo


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Upcoming SEGD Events

2023 Careers in Experiential Design
2023 Wayfinding and Placemaking
2023 Experience Washington D.C.
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