Infinite Scale - State Farm Center

Photo of State Farm Center

Infinite Scale (Salt Lake City), in collaboration with AECOM, designed the brand integration layer for the historic Assembly Hall renovation, now State Farm Center, in Champaign, Ill. Work included concepts for graphics, wayfinding, and fan experience starting from the outside of the arena all the way into the seating bowl and field of play. The holistic application of branding and messaging is designed to help energize the fan base, including alumni-specific gathering areas, with pure Illini identity.

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