What you will learn:
Campuses - whether corporate, university, healthcare, or institutional - are extending their brand from graphics to interiors to environmental graphics. This course blends architecture, exhibit design, wayfinding, planning, and graphic design in an in-depth discussion of what a complete brand is, how an identity can be incorporated into a number of levels, and how identity effectiveness can be measured. Perfect for anyone focused on developing an identity at multiple levels.
Trends in identity, branding, wayfinding and campus development
•How difficult was the transition of CB2?
•What were the high-level challenges in creating CB2?
•How do you measure the success of one identity?
•What trends do you see in campus development, branding and wayfinding?
8 audio file and 6 PDF presentations
Approximately 62:00 minutes
Charles Amundsen, Poblocki Sign Company
Craig Berger, SEGD
Sandro Franchini, Crate and Barrel
Keith Helmetag, C&G Partners LLC
Kelly Kolar, Kolar Design, Inc.
BJ Krivanek, Krivanek+Breaux/Art+Design, LLC