Identity, Branding, and Campus Development

This course blends architecture, exhibit design, wayfinding, planning, and graphic design in an in-depth discussion of what a complete brand is, how an identity can be incorporated into a number of levels, and how identity effectiveness can be measured.

What you will learn:
Campuses - whether corporate, university, healthcare, or institutional - are extending their brand from graphics to interiors to environmental graphics. This course blends architecture, exhibit design, wayfinding, planning, and graphic design in an in-depth discussion of what a complete brand is, how an identity can be incorporated into a number of levels, and how identity effectiveness can be measured. Perfect for anyone focused on developing an identity at multiple levels.

Topics:
Trends in identity, branding, wayfinding and campus development 

Questions Answered: 
•How difficult was the transition of CB2?
•What were the high-level challenges in creating CB2?
•How do you measure the success of one identity?
•What trends do you see in campus development, branding and wayfinding? 

Podcast Materials:
8 audio file and 6 PDF presentations

Duration:
Approximately 62:00 minutes

Speaker’s:
Charles Amundsen, Poblocki Sign Company
Craig Berger, SEGD
Sandro Franchini, Crate and Barrel
Keith Helmetag, C&G Partners LLC
Kelly Kolar, Kolar Design, Inc.
BJ Krivanek, Krivanek+Breaux/Art+Design, LLC

Non-Members: 

$30.00

Members: 

$10.00

Educator: 

$10.00

Students & Associates: 

$10.00
Purchase Information