Identity, Branding, and Campus Development

Presented February 24, 2006

Campuses - whether corporate, university, healthcare, or institutional - are extending their brand from graphics to interiors to environmental graphics. This course blends architecture, exhibit design, wayfinding, planning, and graphic design in an in-depth discussion of what a complete brand is, how an identity can be incorporated into a number of levels, and how identity effectiveness can be measured. Perfect for anyone focused on developing an identity at multiple levels.


Charles Amundsen, Poblocki Sign Company
Craig Berger, SEGD
Sandro Franchini, Crate and Barrel
Keith Helmetag, C&G Partners LLC
Kelly Kolar, Kolar Design, Inc.
BJ Krivanek, Krivanek+Breaux/Art+Design, LLC

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