Icon and Mystery: Refreshing the Familiar in Branded Environments, Stuart Fox


Stuart Fox, Author and Senior Content Designer, ESI Design (New York)

How can a branded environment deliver a special experience while leveraging the world’s most recognizable brands? And how far can those brand elements get distorted in the name of novelty before they lose their impact? Fox presents how they met those challenges at the new HQs for WarnerMedia and MLB by creating branded offices that highlight familiar IP while reimagining that very same IP in novel, dynamic ways.