Ian Whybrow

Partner at Whybrow Pedrola

Ian Whybrow has designed and implemented wayfinding schemes for over twenty five years.

He founded Whybrow in 1997, a London based, award winning independent wayfinding and environmental graphics agency, and since then has built it successfully with a broad client base and a strong reputation for delivering high quality and cost-effective wayfinding.

Ian Whybrow works closely with clients, designers and stakeholders from the outset of every project, overseeing strategy, design and implementation.

Whybrow’s projects include wayfinding for major refurbishments of Tate Britain and British Museum, for new buildings such as the Turner Contemporary in Margate, and for universities such as Ravensbourne and King’s College London. Whybrow has also been appointed to the British Library.

Ian is a founder member of the Sign Design Society and a member of the Society of Environmental Graphic Design, based in the USA.

Ian was educated at Croyden College completing a Higher Diploma in Building Studies.

Connect with Ian Whybrow on LinkedInand read more about his work at Whybrow Pedrola.




Who Needs Signs Blog

Everywhere we go, signs surround us. Words and pictograms tell us where we are, arrows and directions show us where to go. But do they help? Do we really need signs?

New Member Offer

Click to access the 2020 "Never been an SEGD member before" $185 sign up offer

Upcoming SEGD Events

2023 SEGD Academic Summit
2023 Wayfinding and Placemaking
2023 Experience Washington D.C.
Buy your SEGD Firm Listing Now and get visibility amongst the community